If you’ve found this article via the search engines, you’ve
probably realised that some kind of mobile app for your business is
becoming increasingly essential. Whether it’s for data collection and
distribution or you’re connecting with clients via some kind of gaming
app, the time has come to embrace the mobile application. Recently, the
New York Times stated that “mobile marketing is the most powerful
advertising medium ever invented”. There is one reason and one reason
only for any medium to win such an accolade from one of the world’s most
respected publishing companies and that is the return on investment
(ROI).
Having an mobile application developed gives you more reach, more
flexibility and more potential for making you money and engaging with
your audience. So, quite rightly, you’re looking for an app to be
developed for your business. But how long will it take? In this article,
we’re going to look at the three main types of app development to
provide you with an idea of how the development cycle works.
1. Basic Apps (Data stored on device only)
Even having a basic business application and an app marketplace
presence can reap significant benefits. In addition to being the most
cost-effective method of dipping your toes in the ocean of mobile
applications, it’s also the fastest type to implement. From the
beginning of the design stages through to product stability testing and
finishing with marketplace deployment, the entire process can be
completed in as little as five days. A number of applications such as
PhoneGap, MobiForms, Appcelerator or MoSync can decrease the time it
takes to have your app deployed across multiple platforms in addition to
Apple’s iOS. However, it’s worth noting that using such tools can
increase the size of your app’s footprint, making it marginally more
cumbersome for devices to run.
Typical development time: 5-10 days
2. Intermediate Apps (Read-only server communication)
If you’re something of a technophobe at heart, don’t be scared of the
terminology here. Apps such as these (also referred to as
data-extraction apps) simply mean the app receives information from a
computer which is somewhere else. A good example of this might be a
weather-related app or perhaps to one to check on currency exchange
rates. Notice that both of these apps will need the latest up-to-date
information for the user and it’s that benefit which is on offer with
this kind of application. So, if you needed a mobile business app for
London clients, you could send out all relevant information to them for
that location. Features may include displaying the latest offers or
events for your company. An example may include an application which
provides locations of restaurants in London or other areas. However,
with such applications you will not be able to make a reservation as
that involves sending info from the client’s iPhone or other device,
bringing us to the final type of app.
Typical development time: 2-4 weeks
3. Advanced Apps (Two-way server communication)
This version of application is similar to the one above except that
information can be sent to you from your client or potential client, in
addition to you sending information to them. This feature opens a vast
array of possibilities in terms of communicating with your audience and
also gathering information on how to best win their business in the
future. The possibilities are genuinely endless and the New York Times
quote should be a good testimonial to this fact. Also on offer with such
business app development is the option to have the information stored
locally should there be a connection unavailable at any given time.
Because the potential on offer is so vast, the development time depends
on the complexity of the software and the requirements of data handling.
More or less anything you can think of is achievable and it’s
recommended to have a conversation with our technical team to find out
how to best implement your idea.
Typical development time: 4-12 weeks
Understanding the App Development Cycle
If you’re considering having a custom application for your business,
it’s good to understand the processes behind the development cycle. An
entrepreneur armed with this knowledge will gain a clearer insight into
how to develop the idea for the application and how to communicate with
the design team. You will need to consider which platforms you want to
target. For example, Apple iOS, Android, Windows 7 and Blackberry are
among the most popular choices. Also, the timescale may vary based on
your choice of phones to support and whether the application will run on
phone or tablets, or even both.
As a broad overview, the development cycle is as follows:
- Design mockups for the user interface (or UI)
- Fine tuning the design to fit your brand and direction
- Development of the app where the features and interface are brought to life
- Application testing where all bugs are worked out to create smooth operation
- Publishing the complete product on the marketplace
Knowing these steps, you can see that it’s important to closely
consider your design direction at the beginning. All of the best app
developing companies in London and elsewhere in the world will have an
artistic design team on-hand to help mould the brand new application
around your company. This way, when the programmers set to work, you
know the app will be as effective as is it is attractive.
RSK Business Solutions provides bespoke mobile application development service in various platforms such as iPhone application
development or Android Application development. Please contact us for further details.
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