Sunday, 19 May 2013

How Windows 8 will fare against iOS and Android?

In this day and age of fast paced technology, it is only fitting that the humble mobile phone is replaced by feature-packed smartphones. This has opened up a whole new market for mobile operating systems. Currently three main software companies are competing for the number one spot  –Apple’s iPhone OS, Google’s Android and the new entry of Microsoft’s Windows 8.
Mobile phones today come with different variants of operating systems. Samsung has both Android and Windows phones, Apple’s iPhones are in a separate league, while Nokia is currently bringing the Windows 8 platform to the fore. Other brands such as HTC and Sony Ericsson too are experimenting with different platforms. Each has its own set of pros and cons. We have attempted to compare these software based on a few general parameters.

User Interface
When it comes to user interface the three operating systems are neck-to-neck in terms of usability, ease of access and attractiveness. While Android and iOS phones feature widgets and icons on the home screen, Windows 8 phones come with an attractive display of larger tiles. It also allows the user to customize the tiles and add more apps to the screen, though it might be a little sluggish to swish through. iPhone applications, on the other hand, come with simplicity, greater functionality and better features such as child lock for certain apps. Android’s Jelly Bean too makes for a smooth homescreen experience.

Apps
Apple has been reigning the App scene with a wide range of iPhone applications, and Android came a close second. Windows 8, however, has upped the ante with the introduction of two new apps – the Wallet and Maps. Wallet allows for easier payments using services such as PayPal. While Wallet is in direct competition to Apple’s Passbook App, the Maps app is by far unbeatable. iOS has recently moved away from Google Maps by launching it’s own map application. However, the launch of this application proved controversial with various errors in the geographical data. Android relies on the Google maps for the accurate data.

Browser
Safari is a standard iPhone application and the latest version brings over more features such as offline reading and integration to iCloud allowing for tab syncing. It also features a Smart App Banners which help sites promote their app. Android phones feature the Android Browser, however the Google Nexus 7 is set to get Chrome, packed with advanced security features which is sure to make for a smoother browsing experience. Windows 8 isn’t far behind and comes with the latest version of Internet Explorer, IE10 that is also high on safety measures. It uses a phishing filter and SmartScreen service to keep the user from being tracked by malicious websites.

Hardware Compatibility
Mobile application development can truly be successful if it is compatible with external hardware, making it easier to access and share files using multi-core processors, HD screen, tablets, SD cards, etc.  After many user demands for better hardware support, Microsoft has delivered on that front with the Windows NT kernel. Also as it supports a resolution of1280x768, syncing your phone with the Microsoft Surface tablet seems very likely. Apple iPhones sync well with the iPad, but Google takes the cake in this respect. Android 4.0 was seen as the OS that united both smartphone technology with tablet PCs by combining Gingerbread Honeycomb and brought forward a seamless experience. The  Google Nexus 7 device is now deemed to be the next step.

In the past the iOS based Apple has been the leader among smartphones with the iPhone or iPad. However, they have recently been taken over in terms of total sales by Android based Samsung. It remains to be seen how the new Windows 8 will fare in the market. Windows 8 is fairly new in the game and though it packs a punch, it will have to gain the benefit of doubt from the users. As long as it ensures regular updates, it is sure to create a better fan following for itself.

Thursday, 9 May 2013

Thought Of The Day



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Thursday, 2 May 2013

PC Sales Crash as "Unstoppable Rise" of Mobile Continues

We’ve mentioned in our blog a couple of times now that the New York Times called mobile marketing “the most powerful medium ever invented” and stories from highly credible news  publications continue to paint this picture. Towards the end of last year, major online tech and marketing publication, Techcrunch even called the surge in mobile technology an “unstoppable rise of the smartphone”. Data analysis prior to marketing budget allocation can often be tedious, but this is one market shift which is much more obvious than most.
Recently, information released by global market research firm, the Information Data Corporation (IDC) demonstrated how sales in personal computing have hit an all-time low since it started tracking these metrics in 1994. Towards the end of 2010, the total market share of what IDC describes as “smart connected devices” which was owned by PC’s was about 23%. In just 2 years, this dropped to an all-time low of just 12% in 2012.
While laptops have increased in popularity through the early stages of this millennia, their market share also plummeted from 29%, right down to just 17% in the same timeframe. Meanwhile, tablet devices surge in popularity, almost quadrupling in market share, rising from 3% up to 11%. The already-dominating smartphone share grew from a massive 45% right up to 60% of the total market share.

What Does This Mean for Your Marketing Budget?

If you’re a desktop computer fan, as many of our team are, it’s sad to see the decline of the platform. Companies such as Hewlett-Packard have experienced a 24% drop in sales during this period, another highly significant indicator. Interestingly, back in 2010 at the release of the original iPad, Apple mastermind Steve Jobs stated in an interview with journalists that we were entering a “post-PC era”.
While this comment was met with some scepticism and widely regarded as marketing hype just a couple of short years ago, we’re now undeniably seeing the realisation of this prediction.

Why are PC Sales Dropping so Drastically?

It’s clear that the evolutionary turning point of the smartphone represented by the first Apple iPhone in 2007 was a major turning point which led us to the present situation. Back in 2006 and the years prior, shopping, video, gaming, e-mail, social networks and other communication was simply impractical on mobile devices and this was as much due to poor interface design as hardware limitations.
In an interview with BBC journalists, a BCG Partner analyst also struck out to Microsoft’s Windows 8 as being partially to blame for the drop in PC sales. Colin Gillis even went as far to say that the news was “horrific” for desktop computing and that it’s now “all about mobile.”

Looking to the Future

These market research figures show PC sales for the present, but what about the future? Well, according to many market research and statistical analyst’s data published in established publications including Forbes magazine, it’s estimated that smartphones alone will exceed 1.5 billion units sold each year by 2016. Techcrunch was not overstating things when it used the words “unstoppable rise”. Watch this space for further market updates and news analysis from www.mobile-application-developer.com

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Top 5 Android Camera Apps

http://www.technewsworld.com/story/All-Things-Appy-Top-5-Android-Camera-Apps-77917.html


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